Keyword Research
Find the exact search terms your customers use—and rank for them
- Competitor keyword gap analysis
- Search intent mapping
- Prioritized targets with volume & difficulty
What is Keyword Research?
Keyword research is the foundation of any successful SEO strategy. It's the process of discovering and analyzing the search terms that people enter into search engines when looking for products, services, or information related to your business.
Our comprehensive keyword research goes beyond simple search volume metrics. We analyze user intent, competition levels, and commercial value to identify keywords that will actually drive meaningful results for your business.
Did you know? 70% of all searches consist of long-tail keywords, which typically have higher conversion rates and less competition than broad terms.
Effective keyword research helps you:
- Understand what your customers are searching for
- Identify gaps in your current content strategy
- Prioritize efforts based on opportunity and difficulty
- Create content that matches search intent
Why Dublin Businesses Need Professional Keyword Research
The Dublin market presents unique opportunities and challenges. With a growing digital economy and increasingly sophisticated consumers, understanding local search behavior is essential for business success.
Dublin searchers often use location-specific queries like "near me," specific neighborhoods (Temple Bar, Grafton Street, Ballsbridge), and Ireland-specific terminology. Without proper research, you might miss these valuable local opportunities.
Dublin Market Insights
Our local expertise helps you capture searches that generic keyword tools miss, including Irish English variations and Dublin-specific business terminology.
Our Keyword Research Process
A systematic approach to uncovering your best keyword opportunities
Discovery
We learn about your business, target audience, and goals to understand what keywords matter most.
Seed Keywords
We generate initial keyword lists based on your products, services, and industry terminology.
Expansion
Using advanced tools, we expand to thousands of related keywords and long-tail variations.
Analysis
We analyze search volume, competition, intent, and commercial value for each keyword.
Prioritization
Keywords are ranked by opportunity score to focus efforts on the highest-impact terms.
Strategy
We create an actionable plan mapping keywords to pages and content opportunities.
What You'll Receive
Comprehensive deliverables to guide your SEO strategy
Keyword List
A prioritized list of 200+ keywords organized by topic, intent, and opportunity level.
Search Volume Data
Monthly search volume data for each keyword with seasonal trends and growth patterns.
Competition Analysis
Difficulty scores and competitor rankings for each target keyword.
Intent Mapping
Each keyword categorized by user intent: informational, navigational, or transactional.
Content Recommendations
Suggestions for new pages and content to target your best keyword opportunities.
Implementation Guide
Step-by-step recommendations for integrating keywords into your website.
Frequently Asked Questions
A comprehensive keyword research project typically takes 1-2 weeks, depending on the scope of your business and industry complexity. This includes discovery, research, analysis, and strategy development.
Most clients receive 200-500+ keywords organized into priority tiers. The exact number depends on your industry and business scope, but we focus on quality and actionability over raw quantity.
Absolutely! We specialize in Dublin and Irish market research, including location-specific keywords, neighborhood terms, and Irish English variations that generic tools often miss.
We recommend refreshing keyword research every 6-12 months, or whenever you launch new products/services. Search trends evolve, and regular updates ensure you're targeting current opportunities.
Related Services
Maximize your keyword research with complementary services
Content Strategy
Turn your keyword research into a comprehensive content plan that drives traffic.
Learn MoreReady to Discover Your Best Keywords?
Get a free consultation and learn how professional keyword research can transform your SEO strategy.
Fill out the form and our keyword research experts will contact you within 24 hours to discuss your goals.
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